July 22, 2009 - REF:CODE Analytics officially launched in beta!
REF:CODE Analytics is the first straightforward tracking system that takes the guess work out of how your website visitors correlate to your incoming calls.
Already receiving media attention and creating some industry buzz, REF:CODE is sure to shed some light on why website visitors decide to contact a business or organization by phone instead of through the website. By connecting inbound calls to online actions, REF:CODE Analytics tracks the online activities of callers who were on a company’s website prior to contacting that organization by phone.
Beyond call tracking, REF:CODE provides an analysis of a referral source, paths, keywords, etc., determining if a caller is a returning visitor to the website, if they’ve made a direct call, why they’ve decided to contact the organization by phone, and so forth. The ultimate goal of REF:CODE Analytics is to assist online businesses and companies in determining the effectiveness of their websites and marketing campaigns, including SEO, SEM, print/radio ads, etc. Without changing any current phone numbers, users will acquire, in real time, valuable information for improving their online marketing initiatives to engage more effectively with prospects.
REF:CODE Analytics was created by 9th sphere and many existing clients have been beta testing its features.